Bakery with a digital soul

Cookies that won't track you-

RUTH is a traditional dessert bakery with a not so traditional mission: Making computing, specifically artificial intelligence, ethical for all. The company got its inspiration when one of the founders was unfairly denied housing. Only after a little investigating did they discover they were denied based on a decision made by a programmatically biased A.I.

Coming to a city near you-

In 2020, RUTH will be baking up their speciality treats to bring people together around the issues of big data and A.I. ethics with something machines still can't do: Eat and enjoy.