RUTH is a traditional dessert bakery with a not so traditional mission: Making computing, specifically artificial intelligence, ethical for all. The company got its inspiration when one of the founders was unfairly denied housing. Only after a little investigating did they discover they were denied based on a decision made by a programmatically biased A.I.
In 2020, RUTH will be baking up their speciality treats to bring people together around the issues of big data and A.I. ethics with something machines still can't do: Eat and enjoy.